Variety Seeking Behavior: An Interdisciplinary Review
نویسندگان
چکیده
منابع مشابه
-^^51^%. Variety Seeking Behavior: an Interdisciplinary Review*
In an attempt to organize the research findings that pertain to the various phenomena which have been termed "variety seeking" we offer a taxonomy of varied behavior. Within that framework the literature is reviewed. Seemingly disparate research traditions; one of which viewed the phenomenon as inexplicable, the other of which attempted explanation; are shown to be converging.
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This paper presents a model of individual consumer choice behavior for separate choice occasions. Contrary to the popular notion that each choice is essentially independent of its predecessors, that very dependence is proposed as the key to variety seeking behavior. From the consumption history one can infer which valued attributes the subject has recently consumed and in what quantities. Compa...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 1982
ISSN: 0093-5301,1537-5277
DOI: 10.1086/208926